Contrary to what seems to be recommended by small business consultants in the area of yoga studio business models, perhaps the recurring auto-renew membership concept is not a good idea after all? I’m sure there is a negative perception of franchise studios which seem to lack a level of sincerity or personal connection. I won’t be able to provide lockers and showers, but I will remember your name, possibly your kid’s name, and provide a hug and complimentary tea. 🙂
One commenter suggests that maybe “yoga should not be monetized at all” as it is a “path” or “spiritual practice”. Then that could be a non-profit. I would argue that the yoga itself is not being monetized, but the space provided for it as well as guided instruction.
I imagine the debate will go on as to whether it’s too “American” and “Greedy” to ask for $15 from someone for a yoga class. Running a studio means legitimate costs in real estate, utilities, taxes, insurance and personnel. I see nothing wrong with asking for such a nominal amount to help cover these things. A (good) studio provides safe & ongoing instruction, community, and a beautiful, private space.
If you provide a true and worthwhile EXPERIENCE, that has real value.